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National | Awards

Putting pre-loved sneakers on kids' feet honoured at Impact Awards

Christian Prescott is only 24 but he has already invented a business and a charity.

He is the founder of Sneaker Clean NZ and Clean for a Cause - organisations that are putting pre-loved sneakers on the feet of kids in need.

He's had a few jobs including being a plumber. But Prescott decided there was a need for a professional sneaker cleaning business after working at a Timberland store in the humongous Sylvia Park mall in Tāmaki Makaurau.

For his work, Christian says he is honoured to be named a finalist in the Local section of the Impact Awards.

“The Impact Awards have collected these people to celebrate young Kiwis doing good in the community, so I’m very honoured to be a part of that group.”

Working three jobs

Prescott revealed how he came up with the idea of a professional sneaker cleaning business, starting from when he worked in Timberland during his high school years.

“The idea stemmed from a lot of people coming in and asking if there were such services here in New Zealand. I did a bit of research and I figured out that in a lot of other countries there are such services, but not here.

“Me being young and thinking that I could do it, I went out five years ago to start New Zealand’s first professional cleaning service.”

Prescott revealed he had also been working three jobs to help build the business. “It isn’t easy but I’m still cracking it.”

Clean for a Cause then came from Prescott last year – an initiative aimed at providing Kiwi kids and families in need with preloved shoes donated by the community.

Pre-loved sneakers rehomed

“Coming out of that big lengthy lockdown that we had last year, I felt like I needed to do something,” he says. “Creating a community initiative where people can donate pre-loved sneakers to us, we can professionally clean them, package them in custom sneaker boxes and gift them to rangatahi in need.”

After stopping his plumbing mahi, it took 12 weeks from drawing up the plans on whiteboard to donating 500 pairs of sneakers in December last year. A sneaker convention last month saw even more pairs donated, with 1500 pairs shelved behind Prescott in the interview and another 500 elsewhere.

“During lockdown and Covid, I guess the impacts and the margins were growing between the haves and have-nots. I’m just trying my best to fill the void and restore some sort of value into the kids.”

The winners will be announced at the awards ceremony in Wellington on Saturday, July  30 – the same weekend as Festival for the Future.