Jess Tyson (Te Ati Haunui a Pāpārangi) will represent Aotearoa and Māoridom at the 56th Miss International pageant taking place in Tokyo later this month.
Tyson is no stranger to beauty pageants. In eight years, she's entered 10. Now she's off again, this time with a new perspective.
“Now that I know where I'm from and now that I know my Māori culture, going there I'm going to feel like, I have another side of me that I can show. And it's really important to show how diverse you are. Going over there wearing my Māori kākahu from my designers, being able to speak the reo is going to be a really great asset.”
In June, Tyson was runner-up in the Miss World NZ competition, giving her an opportunity to compete with 70 plus beauties from around the world in the upcoming Miss International in Tokyo.
“When we go over to Tokyo we go to a women's conference, where we're going to be meeting female leaders to talk about women equality within the world, and hopefully I get to speak on behalf of Aotearoa.”
She's a broadcaster with a Bachelor degree in Communications in journalism. Jess says beauty is more than skin-deep.
“Beauty to me is about being or doing beautiful things for people. And being a part of Miss World has really taught me, how important that really is, because we did things like visit Ronald McDonald House and visit the children there, and we were able to offer our help.”
The competition takes place on the 27th at the Tokyo Dome City Hall. Whatever the outcome, Jess says her next venture is to pursue her dream as a Māori journalist.