Getting rid of the Māori seats, race-based legislation and bringing the treaty settlement process to an end.
That's the Conservative Party's campaign message as it paves the way to the upcoming election.
Māori Party Leader Te Ururoa Flavell says, "This political group and its racist messages, indeed we should be worried."
Conservative Party leader Colin Craig wasn't available today to make comment to Te Kāea.
However, Colin Craig said in a Scoop news article, "They've (National Party) allowed special rights to some NZers and not to others, and have funded claimants with taxpayer money."
Peeni Henare, Tāmaki Makaurau candidate for Labour says, "It's not a new message for Māoridom, but it's one we should take heed of."
The National Party is yet to confirm whether a coalition with the Conservative Party is on the cards, following on from the race-based ads.
Labour's Tāmaki Makaurau candidate says the Māori Party need to seriously reconsider their coalition with National.
Indeed, it's election year, but will mainstream NZ be enticed by the Conservative Party's campaign messages? Only time will tell.