Te Wiki o Te Reo Māori has been and gone, Mahuru Māori is wrapping up, and while some businesses and New Zealanders are continuing their support of normalising the language every day, experts say the wrath against the use of Te Reo is growing in severity online.
"It is horrible, horrendous and hateful. It is a constant, unending, unceasing daily harm, haranguing and harassment," said Sanjana Hattotuwa, a researcher at Disinformation Project.
His latest study shows in the last year during the lockdowns and anti-vaccination protests, the new social media networks formed have amplified the historic issues of structural racism and increased anti-Māori content online. He said much of what they find was revolting.
"[There's] revolting racism against the Māori language, the Māori community and everything associated with that, in terms of culture, context, history and their place in the country's social democratic, political, historic fabric," Hattotuwa said.
There was more of this content and it was worse than ever.
"You have seen an increased pace of production, so that the increased frequency and ferocity of the kind of content targeting Māori and again the language, te reo Māori, as well as the community."
Moko under attack
One in three Māori experience racial abuse and harassment online in Aotearoa, with Māori women targeted the most, particularly those with moko kauae.
"And of course that's going to again offend colonial sensitivities. It's going to signal to them that the colonial project and goals are failing and that we're still here and not going anywhere. And all they know how to do in response to that is attack," human rights advocate Tina Ngata said.
Ngata said Māori women sit at the crosshairs of being targeted by both misogyny and racism, and she has experienced all levels of online abuse first-hand.
"All the way to death threats against me and against my family, family members, against children."
The abuse and extremism are also spilling over into mainstream media, with female Māori presenters like Newshub's Oriini Kaipara often targeted.
"If anybody didn't have thick skin and read them, of course they will break you," she said in the recent documentary Kia Ora, Good Evening.
Keeping people safe
"When I first saw those messages it did get to me. I did cry. It was quite hateful and hurtful stuff."
Ngata said more needed to be done to keep Māori safe and even prevent real attacks.
"So there is a lot of work needed to be able to get adequate monitoring, auditing and to secure safety for people. And that's evident in the number of online attacks that we still see at the moment."
Because, unfortunately, in New Zealand, calling our country by its original name, Aotearoa, is enough to start a fight.
