Māori Party looks to refresh and rebrand

By Maiki Sherman
Professor Whatarangi Winiata and Te Ururoa Flavell - Photo supplied

The Māori Party has held a two-day wānanga recognising the need to “refresh and rebrand” itself in order to bridge the gap between the previous regime and the current one.

Co-leader Te Ururoa Flavell says the party is looking at the use of social media, messaging, and presentation in its rebranding.

“We’re looking at how to present ourselves as relevant again to our people,” says Flavell. 

The wānanga was held at Ngatokowaru Marae at Hokioi Beach near Levin.  It is the marae of Māori Party founder Whatarangi Winiata.  

Flavell says, “We are reflecting on where we have come from, what we are doing in Parliament, and where we want to head in the future.”