Forward pack tackles clothing ideals

Ko te whai a James Ratana he hanga i te tapanga kākahu pai rawa o Aotearoa. Ko Forward Pack te ingoa, i ahu mai i tētahi wero ki ngā kamupene kākāhu rongonui kia hanga kākāhu mō te hunga rahi, ā koia tērā e kawe ana i taua mānuka ināianei.

Forward Pack, i tapangia mai i ngā rārangi poumua whutupōro. Ko tā James hiahia he rūtu i ngā whakaaro ka taea te  tangata 2XL neke iho anahe ngā kākahu papai te mau.

“We make our designs and we go up to a really big size and we go down to a small size so we're just trying to create something where people that are large have a place to come in and wear clothes.”

I timata mai hei wero ā-ipurangi ki ngā kamupene nui, ā kotahi mano neke atu ngā kaitautoko. Ka whānau mai ko te tapanga kākahu nei, i roto i te āhua huri tuara o ngā kamupene ki te hunga rarahi.

“The original plan was that I would approach some big labels and say hey would you mind making some bigger sizes say up to 7XL. We approached RPM, Lower, Huffer, and Adidas and Nike. For one reason or another we got a no. So from that I was like I'll go out and do it myself.”

E ai ki te whārangi ipurangi o te manatū hauora o Aotearoa, neke atu i te toru tekau pai hēneti o ngā pakeke tekau ma rima tau neke atu he mōmōna. E mea ana a James he nui te mākete mō ngā kaihoko rahi heoi  e aro kore ana te mākete kia rātou.

“Coming into a place like this, you know that there's nothing for you in there so if you're walking in there you already know that 9 times out of 10 you're coming out of there with nothing and it is hoha and embarrassing.”

E manako ana a James mā tana tapanga kākāhu nei e para ai te ara mō ngā toa puta noa o te Aotearoa kia aro mai ki te hunga rarahi.

“It's not up to a brand to say no a 2XL is what looks good. Whatever stage you are and what ever size you are, you deserve the right to wear something that looks good.”